Job Summary
Reporting directly to the Director of Operations, the Centre Director (CD) is responsible for overall operations (Admin and Academic) concerning his/ her individual Language Centre in compliance with the ELS Language Centres Operations Manual, the Franchise Agreement, and the local Centre’s policies and procedures as established by the Company.
Specifically, the CD is responsible for:
(a) the implementation and development of the curriculum; the testing, placement and evaluation of students; and the scheduling of classes; and the hiring, training, development and dismissal of instructional staff.
(b) promoting and maintaining an atmosphere conducive to a pleasant work environment for employees and a pleasant study environment for students.
(c) developing and implementing customer service and sales activities that will result in growth at the Centre and ensuring that the Centre’s enrolment is operating at capacity.
In addition to the above, the CD is also expected to contribute and assist in additional duties related to the business of ELS Language Centres, Malaysia and its holding company.
Job Duties
The Centre Director is specifically responsible for performing the following duties:
Entrepreneurial orientation (Responsible for overall budget ownership)
· Analyse profitability, revenue, and margins
· Develop and meet KPI targets and other financial goals developed alongside Director of Operations
· Propose innovative business opportunities to increase revenue or decrease costs
Communication and organizational skills
· Ensure that the company’s policies and procedures are followed
· Submit required reports and data as requested
· Manage financial centre controls
· Ensure that centre funds and property are secure and accounted for
· Manage communication with sales directors/counselling agents and local referral sources
Customer orientation
· Develop and maintain strong links and relationships with stakeholders (incl. government agencies, partner universities or landlord)
· Coordinating student services, including certificates and reports, student activities and student counselling
· Further develop and implement quality student service offerings
· Develop quality student services that build community, drive and manage an agreed- upon retention % within the centre. Implement company retention and returners strategies
Managing change
· Initiate and/or develop centre plans and processes related to ELS’s core strategic priorities
· Ensure that the centre is known and respected by the university community, industry peers, and referral sources by doing centre-specific outreach
· Deploy appropriate change management techniques as needed
Strategic thinker
· Develop centre plans specifying goals, strategy, staffing, scheduling and identification of risks, contingency plans and allotment of resources (e.g., Business Plan)
· Continually define ways to increase customer satisfaction and maintain lasting stakeholder relationships.
· Fostering team work (Manage, motivate, discipline, mentor and lead the team)
· Ensure rigorous performance management of team, with regular individual and team reviews
· Lead, mentor and guide all staff
· Promote good personnel relations and compliance with Human Resources policies and manage staff in a fair and professional manner
· Recruit, train and retain qualified staff
· Assign duties and responsibilities and scope of authority to staff
· Provide opportunities for people to learn to work together as a team. Recognise and encourage behaviours that contribute to teamwork
· Promote activities that result in centre growth; work with various ELS departments for promotional activities resulting in centre growth
Academic
· Develop and conduct the academic program in such a manner that it meets all standards of ELS Language Centers standardized curriculum
· Hire, train and supervise instructional staff
· Provide substitute and/or regular classroom instruction
· Develop and maintain the instructional budget by staying within instructional-hour guidelines
· Order and maintain all instructional materials
· Supervise the placement, testing and evaluation of students
· Schedule classes, teachers and students
· Orient new students to the academic programme
· Submit required academic reports to universities and/or sponsors according to schedule
· Submit required reports to the Director of Operations and to Director, Academic Planning & Training Unit of ELS Language Centers according to schedule (second Monday of each session)
· Support the agreed-upon retention % within the centre by implementing retention and returners strategies
· Assist the management of special programmes as assigned
Other
· Promote and maintain a safe place to work, a clean and attractive atmosphere.
· Ensure compliance to all regulatory requirements, State and Federal laws.
· Ensure the quality of the academic program and adherence to instructional standards
· Ensure that materials used are updated and professional in nature
· Perform other duties as necessary or assigned
Minimum Job Requirements
Education: MA in ESL/TESOL/TEFL, Applied Linguistics or related field preferred. BA/BS with equivalent experience required. Courses in business management, cross-cultural awareness, counselling and EFL/ESL are preferred.
Experience: At least 3 years of teaching experience in the field of ESL/EFL and 3 years managing an EFL or educational program with full supervisory responsibilities, including hiring and evaluating personnel. Cross-cultural or international experience and experience in sales and fiscal management preferred.
Personal Characteristics: Must be confident, self-reliant and self-motivated; must have poise and bearing; must be stable, flexible and organized; must have ability to analyse and solve problems; must be culturally sensitive. Good communication and organizational skills, and the ability to handle a wide variety of job duties are essential, as well.
Training: On-the-job training under the supervision of the Director of Operations and Director off Academic Planning & Training Unit.
ELS Malaysia: 30 Years & Beyond
In 1961, ELS was founded in Washington, D.C to improve the English proficiency of immigrants chasing the American Dream. Since then, ELS has always believed that a good command of the English language will open doors for educational, career and social success.
The first ELS Malaysia centre was established in 1990 to provide quality English language programmes to students seeking better higher education opportunities and a brighter future. We have consistently championed our parent company's core values of integrity and compassion by nurturing academic excellence in the classroom and providing a supportive environment for our students. Thanks to ELS Malaysia’s reliable academic standards, our top achievements to date are our long-standing partnership with Universiti Putra Malaysia (UPM), a top-tier university in Malaysia and our endorsement by the National ELT Accreditation Scheme (NEAS) from Australia.
In 2012, UPM became the first university outside of the U.S. with an on-campus ELS centre. We have since helped more than 3,000 international students at UPM to fulfil the English requirement of their undergraduate or postgraduate programme.
With the NEAS endorsement in 2019, ELS Malaysia became the first internationally-accredited language institution in Malaysia. This accreditation is a recognition of our commitment towards quality in helping our students to achieve success.
In the years to come, we will continue to stay true to our purpose by leading the way in academic excellence and promoting the transformative power of English language and education.